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Empowering women in advertising – ‘SheSays’ launches awards

SheSays-Jane-Steph-Kara image www.goodgirlsgo.com6

Global networking group SheSays is launching a new awards program in Australia to recognise the best female talent in the advertising industry.

The SheSays Awards are open from now until 13 October aimed at women across Australia. They will be judged by a panel of male and female industry figures including Isobar CEO Konrad Spilva, Venus founder Bec Brideson, Isobar creative director Carmela Soares, Reactive creative director Prue Jones and BWM creative directors Jon Foye, Denny Handlin and Amy Hollier.

Other judges include Hardhat Digital creative director Beth Walsh, MASS founder Tim Kotsiakos and Charles Grenfell group creative director Emma Hill, and AdNews editor Rosie Baker.

SheSays Melbourne director Kara Jenkins says the awards aim to challenge and inspire women in the industry.

“Through the SheSays Awards we want to empower women in the creative marketing industries to be more confident and therefore more ambitious,” Jenkins says.

“We’re challenging women to think about their current position in the industry, and where they want it to be in the future. We’re publicly recognising the future and current female leaders who we hope will be role models for all women within the industry to aspire to.”

The inaugural awards have three categories including an Industry Award which recognises a female creative that has shown to have played a key role in producing an idea which has no limits.

One is a Woman of the Year Award which recognises a woman who has made an outstanding contribution to the creative industries.

To shine a light on the next generation of creative women, the program also includes a Student Award for a female creative or creative team (which includes at least one female) who produces an idea in response to a student brief, which involves creating a campaign for SheSays.

Melbourne’s RMIT University has partnered with SheSays for the Student Award, providing a venue for the awards night and exhibiting student work.

Winners will receive an awards trophy and a hand crafted necklace created especially for SheSays by London-based jewellery designer Clarice Rice Thomas.

In addition, the winner of the Student Award will be offered a two-week placement at Isobar.

Spilva says Isobar is excited to be part of the first awards program.

“We’ve been a supporter of SheSays since it’s launch in Melbourne and we’re excited to be one of the official partners of the upcoming SheSays Awards,” Spilva says. “These awards can make a genuine difference through encouraging women in our industry to share their great work.”

The Award Night will be held in Melbourne on Thursday 17 November from 6pm, with tickets on sale closer to the event.

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Henry Sapiecha

Google’s Doodle ‘1 DAY I WILL’ celebrates International Women’s Day

Ellen DeGeneres, Michelle Obama and Whoopi Goldberg

support Google #OneDayIWill campaign.

Google would like women around the world to share their own dreams supporting International Women’s Day.

The company has created a hashtag, #OneDayIWill and asked that women and girls write what they want to achieve. The initiative is gaining momentum, with Ellen DeGeneres, Michelle Obama and Whoopi Goldberg posting the hashtag on their own Twitter accounts.

Google has made doodles to celebrate major days and achievements in the past. For International Women’s Day, the company wanted to celebrate the next generation of doodle-worthy women—the engineers, educators, leaders and movers and shakers of tomorrow.

Google visited 13 cities around the world and asked 337 women to complete the sentence “One Day I Will”, then compiled the results into a video shown upon clicking on the Google Doodle.

The women make up a diverse mosaic of personalities, ages and backgrounds and their aspirations are just as varied, ranging from the global to the very personal, from discovering more digits of pi to becoming a mother to giving a voice to those who are unable to speak.

Familiar people also participated, including anthropologist Jane Goodall, wanted to discuss the environment with the Pope, and Nobel Prize Winner Malala Yousafzai and activist Muzoon Almellehan

Check out the other campaigns from Uber and ANZ for International Women’s Day.

Credits:

Video creators: Lydia Nichols, Helene Leroux & Liat Ben-Rafael
Original music: Merrill Garbus

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Henry Sapiecha