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Johnnie Walker is marketing a female version of its iconic logo – Jane Walker, in line with Women’s History Month.

Johnnie Walker is about to change its logo for the first time in more than a hundred years and replace the iconic ‘Striding Man’ logo with a female Jane version.

‘Jane Walker’ will feature on a limited US edition of the scotch whisky, picturing a woman tipping her hat in mid-stride.

The promotional pic will replace the top-hatted male and will be released to coincide with Women’s History Month and a week before International Women’s Day.

$US1 of every bottle sold goes towards a charity empowering women’s rights.

Jane Walker Black Label release.
Source>Johnniewalker.com

“In recognition & appreciation of women who are leaders, we introduce Jane Walker, the first-ever female iteration of the brand’s iconic Striding Male logo. Jane Walker is the celebration of the many achievements of the female and a symbol of empowerment for all those on the march & achievements towards progress in gender equality,” the Johnnie Walker domain states.

“In recognition of the women in history who fought for moving forward, Johnnie Walker is donating a total of $250,000 to support various organizations championing women’s causes, including #MonumentalWomen and She Should Run,” the statement added.

#MonumentalWomen is aimed at creating a monument for the leaders of the Woman Suffrage Movement. She Should Run is a charity aimed at encouraging women of all political and ethnic backgrounds to run for leadership positions.

The decision for a female-friendly label, by London-based brand owner Diageo Plc, comes as UK beer bosses are urged to take more dramatic actions to stamp out “offensive” marketing towards women, according to the BBC.

Johnnie Walker bottles in the Johnnie Walker marquee.
AAP

The Jane Walker launch comes as #Times Up and #MeToo movements continue to shine a spotlight on sexual harassment.

#MeToo was an online social media campaigne in response to allegations against Hollywood movie producer Harvey Weinstein. Right or Wrong.?? Who knows.Let us continue the battle for gender equality.

“Scotch as a category is seen as particularly intimidating by women,” Johnnie Walker Vice President Stephanie Jacoby said in a recent interview.

She felt Jane Walker was an “awesome & relevant opportunity to invite & entice women to the brand.”

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Henry Sapiecha

 

Alcohol-related injuries in young women skyrocket, report shows

WOMEN SOCIALIzING WITH DRINKS IMAGE www.goodgirlsgo.com

The number of women presenting at emergency departments with alcohol-related injuries is increasing at an alarming rate, a new national study has found.

Between 2005 and 2012 the number of women who arrived at hospital with these kind of injuries increased by 44 per cent compared to 30 percent for men.

The sharpest rise in these presentations was in girls aged 15 to 19, which increased by more than 60 per cent from 4.6 per 1000 presentations to 7.5 per 1000

drinks chart with women drink problems increase image chart www.goodgirlsgo.com

The number of young women with alcohol-related injuries is on the rise.

Research leader Tanya Chikritzhs said it was likely that several factors were driving this trend, but there seemed to be a shift in the drinking culture of young women.
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“Once upon a time it was frowned upon for young ladies to drink too much in public, now the girls do their best to keep up with the boys.”

Young women also have higher disposable incomes that they have in the past, as well as being targeted by advertisers and marketing, said Professor Chikritzhs from the National Drug Research Institute at Curtin University.

“Surveys of teenage drinking [shows] young girls are starting earlier and drinking at higher levels than before,” she said.

The emergency department data, obtained from all states and territories except Tasmania, shows the alcohol injury rate in NSW increased faster than the national average.

Across the country males aged 15 to 29 still represent the highest proportion of people arriving at hospital for alcohol-related injuries.

The National Alcohol Indicators Project is the first to analyse emergency department presentations rather than hospital admissions. Emergency department data tends to capture less serious but more frequent alcohol-related injuries, such as minor fractures from falls and assaults.

“That’s where most of the young people end up,” said Professor Chikritzhs.

The study examined emergency arrivals on Friday and Saturday between 10pm and 4am and Sunday nights. It included injuries from people who had hurt themselves or who were the victim of someone else who had been drinking.

“A lot of these people are here as collateral damage from other people’s drinking,” she said.

Alcohol-related emergency presentations totally eclipse the number of presentations for all illicit drugs combined.

Professor Chikritzhs said these trends would likely continue without a concerted effort to enforce good quality evidence-based alcohol policy.

She said if governments were serious about reducing alcohol-related harm they would reduce trading hours of licensed venues such as pubs, bars, clubs and bottle shops.[The editor here says HA-HA]

“Having 24-hour licensed [venues] is not a great way to reduce alcohol-related problems,” she said.

Another major initiative would be to introduce a minimum price for alcohol, she said.[Editor here says HA-HA]

Correction: An earlier version of this story incorrectly stated the rate of alcohol-related injuries in males aged 15 to 29 had dropped over the study period.

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Henry Sapiecha