What happens when a girl hears she’s pretty. Video to watch here.

“Who’s my pretty girl?”

A saying like this might come naturally when raising a girl but it could also be the reason why she isn’t interested in math and science.

A new ad, created by Verizon and Makers, shows how social cues could be responsible for girls’ lack of interest in science and math later in life.


In fact, sixty-six per cent of 4th grade girls say they like science and math but only 18 per cent choose to study engineering at college, reveals the ad.  

The ad follows the story of Samantha from a toddler to a teen.

Samantha is portrayed as having an interest in science. But her parents unknowingly discourage her every step of the way, until she is no longer interested.

When Samantha wonders through the woods, her mum says, “Sammy, sweety don’t get your dress dirty.”

At the beach, when she shows an interest in a star fish her dad tells her, “Sam honey, you don’t to mess with that.”

The final straw for the teen is while building a science project with her brother. Her dad catches her using a power tool and says, “Wow careful with that, why don’t you hand it to your brother?”

Narrated by Girls Who Code founder, Reshma Saujani, the ad delivers an important message.

Words can have a lasting effect on young children, rather than highlighting how pretty she is, “Isn’t it time we told her she’s pretty brilliant too?”

“Encourage her love of science and technology and inspire her to change the world.”

Henry Sapiecha

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